old gold
Our culture and our commerce worships youth, but in fact it is seniors (those consumers aged 65 and over) who are the most moneyed, numerous and needy of all demographics.

Businesses need to take note. The growth of the demographic calls for an end to neglect and a new respect for a senior demographic that has more resources than millennials and more likelihood to spend, as opposed to borrow, hire or download.

In this new detailed trends report Mintel’s Senior Trends Consultant, Richard Cope, investigates this evolving demographic and how and where brands can benefit.


  • The importance of the senior demographic and how your business and brand can benefit from this changed consumer
  • The future scenarios that trends in this demographic may create
  • How working and divorced seniors will create new product markets in food, health and beauty
  • How technology innovation – and uptake – will be driven by the needs of seniors
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