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In the ever-changing world of beauty and personal care, product launches are coming faster and faster and being ahead of the curve is more important than ever. At this year’s in-cosmetics global, Mintel delivered an essential overview of what’s hot in the industry in 2018 and took a detailed look at the factors shaping today’s colour cosmetics.

Colour Cosmetics: Seasonal Trends & Influences by Charlotte Libby

Providing an essential run-down of the emerging trends and micro-trends you need to know about right now, we also take a fascinating look at the latest technological advancements set to change the face of the industry and discuss the best ways to take advantage of the evolving vlogging scene to ensure your brand always stands out from the crowd.

European Beauty Trends by Andrew McDougall & Vivienne Rudd

We discuss how science and technology can combine with a resurgence of local wisdom to help brands face growing environmental challenges; How consumers are demanding products tailored to their personal behaviour and tastes rather than their traditional demographic groups; Why beauty brands must be authentic and have purpose in their marketing campaigns and consumer engagement; And how brands will be watching shoppers’ every move, as digital technology drives unprecedented customisation of the retail experience.