Discover The Rise of Generation Me:

Individualism-book

With urban shifts has come a massive rise in incomes and spending power across Asia-Pacific, creating a widening of choice, while the internet is accelerating and broadening the scope of what is immediately available to consumers.

Now, more than ever, brand stories and their offerings must meet the needs of ever-evolving consumer demographics, delivering the exclusive, the personalised and the experiential.


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  • How increases in urban populations and spending power are encouraging consumers
    to focus their attention inward

  • What individualism means across the region and the paradox it presents

  • The key indicators in the luxury market that point to developments in consumer individuality

  • How the breakdown of social stigmas are fundamentally changing the way consumers choose to live

  • The trends in ethical consumption having a direct effect on product development

  • What brands need to know about the ever-evolving lifestylesof younger consumers

  • Why customisation, niche and hidden matter to a brand’s identity - and experiences matter more than ‘things’


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indovidualism_whitepaper

ABOUT THE AUTHOR

Matthew Crabbe is director of research for Asia-Pacific at Mintel. He has researched and written on the development of consumers, retailing and product markets in Asia (especially China) for more than 20 years.

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