Mintel Inspire is a global trends resource that combines deep consumer understanding with strong business application.

With Mintel Inspire, you get trends, lots of them. But we don’t stop there: every trend on Inspire is backed by Mintel’s sound, relevant data, so you get a deep understanding of what influences people and why it matters to you. An understanding that you can trust.

Mintel Inspire’s trend experts work constantly to analyze changes in culture and society, working hand-in-hand with industry experts to identify business implications. With Inspire, you get not only what you need to tap into today’s consumer, but also the ideas and insights necessary to plan for tomorrow.

Mintel Inspire is integrated across all of Mintel’s data platforms, so you can easily understand how consumer trends impact your market, category or region. With Mintel Inspire, you’ll understand what affects people and what you can do about it.

How can you use Mintel Inspire?

• Understand consumer choices and behaviors, and why they change
• Generate original ideas based on solid research and analysis
• Capitalize on change and get to market first
• Stimulate and validate creative thinking
• Better engage your consumers
• Discover new demographics, markets and sources of inspiration

What you’ll find on Mintel Inspire

• More than 80 consumer trends, backed by hard data from Mintel’s full suite of products
• 8,000+ global trend observations, updated daily
• Trend analysis by industry, demographic and theme groups
• Expert blogs
• Quarterly webinars on hot business topics
• Monthly newsletter, “What’s Inspiring Us,” that highlights key trends and issues
• Actionable recommendations on how to apply trends to your business

More than just trend-spotting

At Mintel Inspire, we observe the cool, the contrary, and the innovative from around the world, but that’s not all. Our experts look for crucial connections between trends and then they put trends into context. They help you understand what trends mean in your category, in different demographics and across global themes.

Mintel Inspire: the link between you and a great idea