Get on the fast track to productive ideation: Mintel Inspire

We have created Mintel Inspire in response to our clients’ need for a ‘thought leadership tool’, to help them become inventive and original thinkers, and provide inspiration for new concepts and product development.

Our expert analysts are constantly spanning the globe to unearth thought-provoking insight in areas that marketers don’t have the time or specialist knowledge to explore themselves…

Example observation: Cornershop Bank

Banking has remained pretty much the same for centuries. The Umpqua Bank of Oregon is saying that it doesn't have to be like that.

Customers are invited to relax, read the paper, surf the Internet and sip the bank's own blend of coffee in a comfortable open space that the bank describes as "Inspirational, engaging, relaxing and a little quirky.” There are also a variety of community-based initiatives. All are designed to breed a sense both of customised banking and foster a sense of community spirit. Umpqua have shown that it is possible to re-imagine an entire sector and institution - they are a perfect example of how an innovative culture can create distinctiveness and engagement where it was once lacking.

Mintel’s Inspire’s ‘Trendscape’ is an innovative and intuitive interface designed to take your research to future search, by allowing you to browse content in a creative, visually driven way.