pdf-preview-insurance-marketing-trends-2017

Behind every trend is comprehensive market and consumer data, in-depth analysis and brand examples that support the emergence and future impact of the trends, including why marketers should care and where insurance marketing trends are headed next.

  • IN LAYMAN’S TERMS
    Simplification of insurance will go well beyond ad language and creative mascots and expand into understanding the product on a deeper level as insurers attempt to explain the “why” and “how” in more meaningful ways.

  • SINGLE SERVE
    The long-term commitment of insurance continues to be off-putting to some consumers who will gravitate toward products that focus on the solution for today, with less focus on potential benefits that might go unrealized.

  • SMART OR SPOOKY?
    Insurance companies will continue to walk a fine line between customization and creepy as they work toward more sophisticated uses of data and smart tech that will satisfy both the tech-focused and the skeptical.

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