Behind every trend is comprehensive market and consumer data, in-depth analysis and brand examples that support the emergence and future impact of the trends, including why marketers should care and where insurance marketing trends are headed next.

    Simplification of insurance will go well beyond ad language and creative mascots and expand into understanding the product on a deeper level as insurers attempt to explain the “why” and “how” in more meaningful ways.

    The long-term commitment of insurance continues to be off-putting to some consumers who will gravitate toward products that focus on the solution for today, with less focus on potential benefits that might go unrealized.

    Insurance companies will continue to walk a fine line between customization and creepy as they work toward more sophisticated uses of data and smart tech that will satisfy both the tech-focused and the skeptical.

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