Whilst the calendar often shifts diets towards seasonal produce, Mintel’s research has found that the seasons too are now defining beauty regimens around the world.

Rather than simply using the change of seasons as a reason to introduce colour stories or scents, beauty manufacturers are increasingly introducing innovative products that offer defence against the cosmetic and emotional effects of specific weather conditions.

Mintel’s expert beauty analysts combine the latest consumer data with exclusive product launch information and product examples to identify how the trend is set to impact the beauty market as a whole.


  • The effect of seasonality on beauty regimens around the world
  • The opportunities for brands to tap into this developing trend
  • The products boosting innovation worldwide
Latest beauty Trend

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