How will you drive strategy innovation in 2016?

Discover 34 trends across 10 markets taking shape in 2016

  • 34 KEY TRENDS Mintel Comperemedia’s team of expert analysts have identified and analyzed key marketing trends set to impact North American business in 2016.

  • 10 MARKETS Behind every trend is comprehensive market and consumer data, in-depth analysis and brand examples that support the emergence and future impact of the trends.

  • WHAT NEXT Find out why marketers should care and where marketing is headed next.