How will you drive strategy and innovation in 2017?

20 KEY TRENDS

Mintel Comperemedia’s team of expert analysts have identified and analyzed key marketing trends set to impact North American business in 2017.

6 MARKETS

Behind every trend is comprehensive market and consumer data, in-depth analysis and brand examples that support the emergence and future impact of the trends.

WHAT’S NEXT

Find out why marketers should care and where marketing is headed next.