How will you drive strategy innovation in 2016?
Discover 34 trends across 10 markets taking shape in 2016
34 KEY TRENDS Mintel Comperemedia’s team of expert analysts have identified and analyzed key marketing trends set to impact North American business in 2016.
10 MARKETS Behind every trend is comprehensive market and consumer data, in-depth analysis and brand examples that support the emergence and future impact of the trends.
WHAT NEXT Find out why marketers should care and where marketing is headed next.
Financial Services MarketingTrends include:
/ Power to the People
/ Starting Early
/ Watch Out for Me
/ Human Touch
/ Eye Bank
Insurance MarketingTrends include:
/ All-in-one or À-la-carte?
/ The Google Effect
/ Interact with Me
/ Insure my Privacy
/ Consolidate or Diversify