Meat snacks with free-from and feel-good claims resonate with consumers who say they look at the ingredient list before buying salty snacks.
Looking at all of the meat snacks and other high protein snacks launched in the US between January and May 2017, Mintel has identified the 10 products with the highest purchase intent, as well as the reasons why consumers want to buy them. Download the report now to find out more.
Mintel Purchase Intelligence combines Mintel’s product intelligence and consumer research to create a unique picture of how to succeed when developing, launching and selling a new product. We go beyond purchase intent with data and insight on the key product attributes consumers care about, such as taste, healthiness, price, brand and more. By analyzing the numbers and digging into thousands of verbatims we can learn the context of purchase decisions directly from consumers.