Bitesize Briefing
Consumers, privacy and data sharing

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We know that people are worried about privacy and data security – but we also know that they love the services that are built on data sharing.

If consumers themselves are conflicted, then it’s no surprise that marketers often struggle to find the right balance.

A week before the GDPR comes into force, Matt King, Mintel’s Category Director for the Tech and Media team, will talk you through some of Mintel’s key data on the subject.

Send any inquiry or comment that comes to your mind during the presentation to bitesize@mintel.com or use the hashtag #MintelBite