What’s it about

You can spend on marketing. Or you can invest in it.

Mintel Comperemedia is the retail industry’s only source to view marketing campaigns across direct marketing, email, online displays and mobile.
In the increasingly sophisticated world of direct marketing, the data and analysis to evaluate traditional and emerging channels is critical.

Monitor loyalty programs, targeted offers and product introductions across these four channels to identify opportunities, refine your marketing mix and keep tabs on the competition.

But data isn’t everything. It is how we analyze the data that really counts. We report on trends, spotting opportunities, identifying what works and why.

What we capture

  • Promotions

  • Seasonal offers

  • Discounts

  • Loyalty Programs

  • Product Innovations

  • Regional activity

  • Creative

  • Card member engagement

  • Demographics


  • Automotive
  • Beauty & Personal Care
  • Clothing & Accessories
  • Convenience Stores
  • Department Stores
  • Electronics & Appliance
  • Floral
  • Food & Beverage
  • Home Furnishings
  • Home Improvement & Garden
  • Office Supplies
  • Pet & Pet Supplies
  • Sporting Goods, Hobby & Books
  • Warehouse Clubs & Supercenters

What can it tell me?

  • How to view direct mail, email loyalty campaigns and promotional strategies over time
  • What kind of mail is being received weekly from a rolling panel that is demographically representative of the US population
  • How your competitors are marketing to your target audience
  • How to respond to retail industry trends
  • How marketing campaigns are developing across channels
  • Where your marketing should be headed
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