Mintel Consulting: Consumer

Our strategic advice is underpinned by robust data, rigorous analysis
and the knowledge of how it all fits with the wider trends
we track in culture, society and technology.

WHAT'S IT ABOUT?

You control your products, your designs, your marketing, your sales channels. But what about the human factor?
It’s people who determine your business’s success. But how much do you know about the customers who hold your future in their hands? How can you influence their behavior?
Mintel Consulting can give you the answers. We know consumers like nobody else. Behaviors. Choices. Attitudes. Aspirations. Our strategic advice is underpinned by robust data, rigorous analysis and the knowledge of how it all fits with the wider trends we track in culture, society and technology.

What can it tell me?

Trends

What’s happening now.
Where it’s headed next.

Culture

The rules.
The tribes.
The variations.

Unmet needs

Where are the gaps?
Who’s falling through them.

Attitudes and behavior

What people do.
What people think.