If you need to know the household market, let Mintel show you around.
Clean data. Fresh thinking. Smarter strategies.

Mintel Household & Personal CareThe expert led Market Intelligence solution for the household and personal care industries.

All our resources with a single focus. Consumers, markets, innovation – unparalleled coverage in breadth and in depth. Insight-rich and action-driven, delivered by experts you can trust.

More than a database.
An expert led solution tailored to meet your needs.
Helping you build the household products and brands of tomorrow

Keep your finger on the pulse.

To be successful in household and personal care, you need to be across the launches, trends and innovations that are happening worldwide.

From dishwashing to cleaning, medication to vitamins, showering to shaving, our specialist team of analysts covers the key categories of that matter to you.

Stay successful in Household and Personal Care

Know what works.
Understand why.

For product launches and development, knowledge really is power. You can save time and money when you understand consumer behaviour and factor it into your planning. Our data and insight gives you a rounded picture of your customers’ changing tastes, habits and preferences.

Know more. Win more.

Stay successful in Household and Personal Care

One stop for insight.

By investing in Mintel Household & Personal Care you’ll benefit from access Mintel’s portfolio of Market Intelligence solutions at no extra cost. Mintel GNPD; The world’s leading new products database, Mintel Reports; In-depth market analysis and consumer research reports, Mintel Market Sizes; global market size and segmentation database, Mintel Trends; global consumer trends

Stay successful in Household and Personal Care

How do we do it?

Created with the senior industry executive in mind, Mintel Household & Personal Care brings together data, analysis, insight and recommendations to help you build the brands and products of tomorrow.

Our specialist, international team of Experts have a wealth of real industry experience with many of the world’s leading brands and ingredients businesses. They are as passionate about their work as you are.

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  • Starting with the most credible sources available. From our coverage of new product launches on Mintel’s Global New Products Database (GNPD), Market size and forecasting data through Mintel Market Sizes and our Consumer data and attitudinal and behavioural research. We also speak to you, the industry.
  • This data is then analysed by our teams of experts. Experts in market research, trends, forecasting, consumer behaviour, digital, retail, innovation, packaging, claims and category. Only then do our Experts create the insights asking the question “What does this mean for the Household industry“.
  • Mintel Household & Personal Care has everything you expect from a Mintel solution and more. Easy to use websites, powerful databases and dedicated Account Management teams to work alongside you. What’s more, key to the Mintel Household & Personal Care solution, you’ll have access to those Experts, whether in person, on-site or over the phone. Ensuring you can answer those critical questions for your business.
  • Finally we can supplement our core service with custom solutions to enable you to meet your commercial objectives. From in-store, to strategic analysis. That is why we say Mintel Household & Personal Care is more than a database. This is an expert led solution there to meet your needs.
Get in touch today
If you need answers to
any of these questions
  • What are the big trends set to impact the Household and Personal Care industry?
  • What are the unmet consumer needs?
  • Where are the opportunities for my product or brand?
  • What are my competitors doing, why are they succeeding?
  • How are consumers behaving, thinking and changing?
  • What positioning claims should I be using?
  • What are latest ingredients trends?
  • What choices should I be making for my packaging?
  • What threats are there to my business?
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