Mintel Inspire: consumer trends
Consumer trends. We track the trends so you can set them.
At Mintel, we have a global team of trend analysts constantly assessing change in culture, economy and society. Not just the major shifts in human behaviour and habits, but the quirks, the innovations, the contrary and the cool – more sources, more inspiration.
Markets do not operate in isolation. And neither do our consumer trends analysts. They work collaboratively to make the connections between the disparate trends they see.
Then they work with our industry experts to pinpoint their implications for the markets that matter to you.
Mintel Inspire is integrated across all of Mintel’s data platforms, so you can easily understand how consumer trends impact your market, category or region.
Every consumer trend we identify is backed by robust data and comes with clear insights into its origins, its meaning and its future possibilities. It’s food for your thoughts.
- What’s inside?
- More than 80 consumer trends, backed by hard data from across Mintel’s product range
- Over 8,000 trend observations, updated on a daily basis
- Searchable data analysis by industry, demographics and themes
- Expert blogs, webinars and newsletters keeping you at the forefront of change
- Recommendation and advice on tapping into trends for your business’s gain
- What can it tell me?
- Where you can turn to stimulate creative thought
- Which new demographics and markets you can reach
- How consumer choices and behaviours are changing – and why
- What you can do to capitalise on change and get to market first
- How you can better engage your customers