Mintel Oxygen: market analysis
The market: Sized, segmented, dissected and discussed – everything you need to know, succinctly put and shot through with creative thought. No observation without implication.
Market intelligence – what does that mean? Hard-to-find facts and the intellect to interrogate them. The sharpest minds, working with the smartest data. Legwork + brain work = results.
Comprehensive? Beyond the covers as well as between them. We offer more than 700 reports every year, across dozens of industries and markets. But we stay up to date on a daily basis and give our clients the same live view.
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- What’s inside?
- Market data, including size, segmentation, forecasts and share
- Robust consumer research compiled through clear and trusted methodologies
- Strategic assessments of the key forces driving industry change
- Insightful analysis of the big issues facing the sector
- Company profiles and adspend data
- The wider cultural trends the market can tap in to for growth
- What can it tell me?
- The size of the market and who owns what share
- What consumers are doing. How they are changing. What they think of products, services, brands
- What will drive future growth. Where the opportunities and challenges will lie
- Who’s innovating right now. Where the next big things will be coming from
- The priorities and strategies that will make your business future-ready
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