Mintel Purchase Intelligence
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The combination of Mintel’s product intelligence and consumer research creates a unique picture how to succeed when developing, launching and selling a new product.

Every day we benchmark reactions to new launches so you can immediately analyze the numbers or explore thousands of verbatims and learn directly from consumers.

Go beyond purchase intent with data and insight on the key product attributes consumers care about such as taste, healthiness, price, brand and more

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Competitive intelligence

Competitive intelligence

Unlock the driving factors for the entire US food and drink market.

Proof of concept

Proof of concept

Learn the true potential for success before spending time and money in development.

Product positioning

Product positioning

Use post-launch analysis to see how your product is ranked in the eyes of the consumers.

Consumer Insights

Consumer insights

Validate a concept with demographic data to see who will most likely buy your product.