Mintel China Reports

Everything you need to take advantage of trends, be aware of risks and exploit future opportunities.

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Interactive databook

Dig into demographics fast and challenge your assumptions. Expertly crafted market research delivering data you can trust.

Custom alerts

Get new insights matching your areas of interest directly in your inbox.

Access to analysts

Arrange a question and answer session or ask a specific question, our analyst access ensures you get the answers you need.

Infographic overview

Quickly understand consumer’s attitudes towards the relevant industry with a visual summary.

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

Generations, regions, gender and more. Who is spending money and what are they spending it on?

Representative sample

Primary research covering consumer attitudes, behaviors, brands perceptions and purchasing motivations from tier 1 to tier 3 cities.

Product innovation

New product trends analysis based on exclusive data from Mintel Global New Product Database (GNPD).

Expansive coverage

Consumer research is run in ten cities, completing - on-average - 300 interviews per city with a total sample size of 3,000 people.

In-depth analysis

Our first-class experts dig deep into consumer behaviors, perceptions and attitudes, as well as the key trends and emerging issues to map the path your business must follow to stay successful.


With technological advances, Government policy changes and consumers demanding more, the future of the automotive industry is set to be a dynamic one. To help you keep up, this year, Mintel has nearly doubled the number of reports covering the automotive industry in China.

Beauty & Personal Care

In the world of beauty and personal care, product launches come fast and new product concepts come faster. Unique data sets for launches, trends and new products will help you stay ahead of the curve. Mintel provide 15 key categories covering the Chinese beauty and personal care market.

Consumer Attitudes & Trends

Consumers are seeking to enjoy what they have and investing in their futures and we're seeing them spending more on enjoying experiences than buying things. From attitudes towards fitness to how to market to teenagers, our range of reports on consumer attitudes and trends of the Chinese consumer has you covered.

Consumer Finance

Chinese consumers have an open attitude towards online and mobile financial services. They have passed the stage of being attracted solely by incentives ad convenience and professionalism are on top of their mind now. Mintel's consumer finance reports will help stay ahead of their ever-changing needs.

Food & Drink

The food and drink market is renowned for its innovations due to the ever-changing nature of consumers and technological advances. Get ahead of your competitors with Mintel's range of over 20 reports covering the Chinese food and drink market.


The growth momentum of the foodservice sector is expected to continue in the near future driven by high consumer demand – both for its convenience and the indulgent sensory experiences. Mintel's foodservice reports will keep you up to date on the latest trends and innovations driving the Chinese foodservice market.

Household Care

The changes in family structure, dining habits and the adoption of more modern lifestyles require companies to offer specialised products that provide delicate care to different household items in order to drive spending. Mintel's reports will help you informed on the latest trends in the Chinese household care marketing in China.


Mintel are beginning to see is a revolution in the way Chinese people shop, and how shopping fits into a wider environment of consumer service experience, delivered both through online portals and physical stores. To help you informed on the retail landscape, Mintel have doubled the number of reports on the retail market across China.

Technology & Media

Consumers are willing to pay more for their preferred brands and flagship products that showcase the most advanced technology and best quality is essential. Access Mintel's reports on the technology and media market in China and stay ahead of the curve.

Travel & Leisure

Regulations remain influential while opportunities for latecomers lie in answering daily commuting needs of consumers. At the same time we are seeing consumers becoming more selective as to where they entertain and relax themselves. With 50% more Reports in 2018, we have the travel and leisure market across China covered.

Mintel China Reports
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Mintel China Reports have increased by 20% meaning our comprehensive coverage just got better.

Our reports include sales data, market information and consumer behavior. Each report is also supported by in-depth analysis, as well as context and commentary provided by experienced analysts who help complete the picture of the past, present and future of key markets.

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