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Dig into demographics fast and challenge your assumptions. Expertly crafted market research delivering data you can trust.

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Infographic overview

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70+Libraries

5,000+Survey questions
asked annually

950Reports
published last year

100+ Analysts globally

Expansive coverage

We offer robust market and consumer intelligence across dozens of industries in 11 countries to support your strategies and inspire your future plans

In-depth analysis

Our first-class experts dig deep into consumer behaviors, perceptions and attitudes, as well as the key trends and emerging issues to map the path your business must follow to stay successful.

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGens and Millennials to Baby Boomers and beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics.

Point of sale market data

In conjunction with IRI, extensive point of sale data shows you how consumers are spending their money.

Browse by market

US

Automotive
Beauty and Personal Care
Drink
Financial Services
Food and Foodservice
Health and Wellbeing
Household
Leisure
Lifestyles and Multicultural
Retailing and Apparel
Technology and Media
Travel and Tourism

UK

Automotive
B2B – Industrial
Beauty and Personal Care
Drink
Financial Services
Food and Foodservice
Health and Wellbeing
Household Care
Leisure and Lifestyles
Media
Retail
Technology
Travel

CHINA

Attitudes and Trends
Automotive
Beauty and Personal Care
Consumer Finance
Drink
Food and Foodservice
Household
Retail
Technology
Travel

BRAZIL

Drink
Finance
Food
Lifestyles
Retail

CANADA

Drink
Finance
Food
Lifestyles
Retail