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Buzz and lifecycle

Find out how “loud” a trend is to media, business and consumers

Insights into trends

Statistics, consumer data and historical insights highlighting patterns in consumer behavior

Trendscape

Explore the connections between Trends content by focusing on one item.

Heatmap

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Applications

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Implications

Read analysts insight into the context and significance of trends and observations.

Observations

The latest observations

More than 100 observations per week backed by statistics and data.

Advanced Searches

Advanced search

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Downloadable content

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Customized communication

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What’s Covered

Sectors

Automotive
Beauty
Clothing and Footwear
Drink
Financial Services
Food
Foodservice
Home
Household Care
Leisure and Entertainment
Personal Care
Pet
Retail
Technology
Travel

Demographic Groups

50-64 Year Olds
Affluent
Kids
Men
Millennials
Multicultural
Parents
Seniors (65+)
Singles
Teens
Women

Themes

Authenticity
Connectivity
Convenience
Diversification
Ethical & Environmental
Experiences
Health & Wellness
Individuality
Our Surroundings
Power & Influence
Safety & Regulation
Tracking & Privacy
Value & Premiumization
Work & Play

Regions

Asia Pacific
Europe, Middle East & Africa
Latin America
North America