Mintel Trends
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By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively.

Mintel Trends observes the cool, the contrary and the innovative from around the world, but takes it one step further, validating the findings with a substantial amount of quality consumer data and grounding them for practical use.

Kick-start your thought process when faced with a new project or investigating a concept.

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Observations

The latest observations

More than 100 observations per week backed by statistics and data.

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