European Consumer Trends 2017

WHAT’S COVERED IN THIS WEBINAR?

Right Here, Right Now
Aided in part by the rise in popularity of geo-location technology, we expect brands to increasingly help consumers decide what to buy, watch, do or eat, based upon pending timeframes from the next 30 minutes to the next 48 hours.
Thanks to the simplicity and convenience they offer, people are set to embrace new payment methods such as contactless cards, smartphones and wearables in record numbers.

Talking Shop
Brands are utilising platforms like Snapchat, Whatsapp and Facebook Messenger to instantly connect with consumers and offer superior levels of customer service.

The Sweet Hereafter
The UK is the latest country to declare a sugar tax, signifying a growing challenge for European brands: namely how to deliver the future of sweetness going forward.

Cultural Social Responsibility
Public funding in Europe is in crisis, and yet the region contains the highest number of UNESCO World Heritage sites. In light of this, brands are stepping in to fund restoration and repair work.

Ascending Africa
Africa’s rising GDP and improving infrastructure are making it an increasingly credible and powerful trading partner and Europe will start to buy in to and reach out to the benefits of Africa’s growing middle class and rapidly improving connectivity.

Airpocalypse Now
Air pollution is harming us right now and consumers will start investing more in pollution protection products, whilst brands endeavour to be part of the solution, not the problem.

Want to find out how to apply these trends for your business?

Senior Trends Consultant Richard Cope helps Mintel clients understand how global consumer trends impact their business resulting in successful strategy shifts for some of the world’s leading brands.

Find out more here.

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Senior Trends Consultant Richard Cope helps Mintel clients understand how global consumer trends impact their business resulting in successful strategy shifts for some of the world’s leading brands.
Read more here.
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