Which new products have performed the best over the last year and which have failed to make an impact? In this presentation Mintel’s Trend and Innovation Consultant, Edward Bergen, explores the product concepts and themes that are delivering success in the food and drink market and what that tells us about where innovation should focus going forward.
Edward Bergen is a consultant with experience in identifying and analysing FMCG trends worldwide, and how these can be applied to different markets and categories for new product innovation and development. He is responsible for enhancing relationships and building insight driven, bespoke presentations to Mintel’s UK, Scandinavian and South African clients. Prior to joining Mintel, Edward worked for two of the UK’s largest retailers, Tesco and Morrison’s, in various commercial roles.
Edward Bergen – Trends and Innovation Consultant, Mintel