What’s it about?

Our global network of more than 30,000 field associates exists to give you a customer’s-eye view of the sales floor experience.

We can monitor anonymously either your locations or those of your competitors, to give you real-time intelligence on products, pricing, promotion, service and staff.

We use consistent methodologies across categories and markets to deliver reliable, comparable metrics in the key areas that influence sales results:

Our Mystery Shopping data can give you

  • Fresh insight into every element of the customer experience – from environment and service to staff knowledge and attitude

  • A clear understanding of how your competitors price, market and cross-sell, the collateral they use and the products they are launching

  • The tools to develop counteractive sales strategies and maximise customer potential and satisfaction

  • A deeper awareness of geographic and seasonal trends and how you can use these to improve customer service strategies and sales performance

  • New ideas for differentiating your brand experience

What’s included?

  • New products, services and pricing

  • Incentives and promotions

  • Customer service standards

  • Highlighted products and their presentation

  • Cross-selling strategies


Request more info
Thank you for your interest in Mintel.
Your request has been forwarded to the appropriate person at Mintel.
By submitting this form you agree to Mintel's Privacy Policy.