Stay ahead and ensure success by understanding the shift in global consumer behaviour in markets that matter to you. Mintel’s team of global expert analysts have identified and analysed four key consumer trends set to impact the consumer markets in 2015. See how brands evolve in wearable technology and in on-demand retail. Learn how they will have to deal with increased consumer awareness and their demand for accountability. In this beautifully designed trend report Mintel’s expert analysts guide you through what will be influencing consumers in the year ahead. Packed full of exclusive data and brimming with real examples, this is essential reading for those working in the consumer world.