Download Keeping up and getting ahead in the “New Normal” Economy

Many news reports and analysts are treating the current economic environment as something that will pass and will eventually be back to “normal.” However, even after the economy rights itself, “normal” will never be the same. 

Join Mintel's Marcia Mogelonsky, Ph.D.  as she helps CPG companies, food and beverage companies, and agencies understand:

  • The paradigm shift of economic “normal”
  • The change in consumer behavior that affects buying patterns – what habits will stay and which will they shed when the economy is better
  • Which name brand companies are not only surviving, but thriving, under the current conditions
  • How to replicate best practices in your business

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About Marcia Mogelonsky

For more than 20 years, Marcia Mogelonsky has been at the forefront of food, beverage, retail and health trends.   In her role as senior analyst for Mintel, she provides cutting-edge analysis to clients and industry leaders regarding consumer behaviors, preferences and overall consumer packaged goods (CPG) trends. 

Mogelonsky’s commentary and analysis has been featured in a variety of national media outlets, including The Wall Street Journal, CBS Marketwatch, New York Times, Bloomberg, Brandweek, Supermarket News, NPR Radio and the Washington Post.  As an author, she has received critical praise for books including Everybody Eats:  Supermarket Consumers in the 1990s, Who’s Shopping for Food and Drink, and the co-authored The Seasons of Business.

She has served on several panels for organizations including the Centers for Disease Control (CDC) and U.S. AID in Egypt.  Mogelonsky is also an adjunct faculty member for the Private Label Manufacturers Association at St. Joseph’s University.