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Mintel in the press

The Wall Street Journal
December 1, 2008
Marketers Target Men's Hair as Promising Frontier
By Ellen Byron

Convincing those men they need their own shampoo won't be easy, analysts say. "Satisfaction and complacency are barriers to sales growth in men's shampoos and conditioners," according to an April report from market-research firm Mintel International. Some 41% of men surveyed believe "all grooming products work the same," and more than a third say they "don't put much thought" into the products they use, a Mintel survey cited in the report found.

Detroit News
December 1, 2008
Carpet cleaning taps into green movement
By Karen Dybis

Colleen Ryan, senior analyst at Chicago-based market research firm Mintel, said she expects "vibrant growth" for the overall green movement in coming years. Americans' concerns over climate change, energy costs and product safety has created a need for more environmentally friendly products and services, she said. "Americans see greener purchases as a smart choice for both their pocketbooks and the planet. Green shopping, both major and everyday, is definitely here to stay," Ryan said.

MSN Money
December 2, 2008
Campbell Soup Company Expands V8 Juice Distribution to Vending Machines

Demand for health-promoting, functional beverages is on the rise. Mintel International Ltd., a leading global supplier of consumer, product and media intelligence, estimates the total functional beverage market exhibited a 29 percent growth since 2003, and forecasts sales to increase another 19 percent by 2011.

Marketplace
December 3, 2008
Ugly economy trims beauty spending
By Renita Jablonski

“It's that kind of thinking that's helping the vanity industry survive in this not-so-pretty economy, says Kat Fay. She's a beauty industry analyst at Mintel International.”
KAT FAY: “With the beauty market it's not quite as simple as supply and demand.”
“She says there's a lot of emotion involved when it comes to spending on personal appearance.”

USA Today
December 3, 2008
Some companies (like Wal-Mart) thrive despite recession
By Edward Iwata

Research firm Mintel International predicts that the U.S. cigarette-and-tobacco market will grow 28% to $132 billion from this year to 2011. "Even though we're hurting for money, we want to make our lives a little better with indulgences," says Marcia Mogelonsky, a Mintel senior analyst.

USA Today
December 3, 2008
Some companies (like Wal-Mart) thrive despite recession
By Edward Iwata

Research firm Mintel International predicts that the U.S. cigarette-and-tobacco market will grow 28% to $132 billion from this year to 2011. "Even though we're hurting for money, we want to make our lives a little better with indulgences," says Marcia Mogelonsky, a Mintel senior analyst.

MSNBC
December 8, 2008
Weak economy gives McDonald's sales a boost
Associated Press

“I think what you’re seeing is that McDonald’s has so far been relatively immune to the recession,” said David Morris, senior analyst at consumer research firm Mintel. The past few months have been difficult ones for the restaurant industry as the now yearlong recession deepened. Restaurants have seen traffic decline traffic as consumers curb their spending, and have faced higher ingredient costs that have shrunk margins.

The New York Times
December 9, 2008
From Dining Out to Cold Turkey
By Marian Burros

Americans have been spending more time in their kitchens since the economy soured and food prices began to rise this year. About 60 percent surveyed in July by Mintel International, a market research firm, said they were cooking more often and dining out less frequently. Marcia Mogelonsky, a senior researcher at Mintel, said that as the economy has worsened, that figure has probably increased. “In the old economy, people didn’t think twice about spending a little more for convenience,” Ms. Mogelonsky said.

… Ms. Mogelonsky said Mintel surveys have found people doing more store to store comparison shopping. And she noted that 17 percent more people were using food stamps this September than in September 2007.

The Boston Globe
December 9, 2008
Appetite for organic food wilts as economy suffers
By Caryn Rousseau (Associated Press)

Organic sales -- not including store brands or bulk sales -- were forecast to grow by 14 percent in 2008, compared with increases of 16 percent in 2007, 22 percent in 2006 and 21 percent in 2005, according to market research firm Mintel International.

A July 2008 survey found that among customers who reported buying organic products, 56 percent had household incomes of more than $100,000, according to Marcia Mogelonsky, a senior research analyst at Chicago-based Mintel. Thirty-six percent had incomes of less than $25,000.


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