Why Mintel
Companies use Mintel Reports to
- Understand consumer trends and attitudes
- Build customer-focused business models
- Track consumers across different markets
- Discover new targeting and distribution ideas
- Identify new threats in existing markets
- Reveal investment opportunities
- Spot potential weaknesses and avoid market pitfalls
- Analyze competitors
- Evaluate the prospects of leading market operators
- Market Forecast
- Increase profitability
Mintel breaks down complex issues into easy-to-understand sections that highlight marketing opportunities and weaknesses.
Endorsements
"Everyone is raving about Mintel"
Saatchi & Saatchi New York
Mintel Reports are comprehensive market reviews with proprietary information not available from other sources. The system is very user-friendly and the database of lists and other useful titbits frequently come in handy. And because of savings versus other syndicated reports, the subscription paid for itself very quickly.
Unilever Best Foods North America
“Once again, Mintel has completed a remarkably detailed and comprehensive report on the specialty coffee industry. Because of its relevance for everyone involved in our market segment, the study represents an incredibly valuable business resource for all organizations within the specialty coffee arena. As in years past, SCAA is excited to partner with Mintel in the development of this exceptional report.”
Rick Havacko, Director of Communications, Specialty Coffee Association of America
We have been using Mintel online for two years and have found the service invaluable in quickly identifying up-to-date and detailed information that is actionable and cost-effective.
Wrigley
We use Mintel Reports to get a general overview of new markets we are trying to enter and to understand categories outside of our mainstream product lines. Our sales and marketing teams benefit from having the archived reports available to them as references for projects and ongoing education of the marketplace.
Neutrogena
"The Cookware Manufacturers Association has carefully reviewed the final results of Mintel's Cookware 2007 Report. We believe that Mintel has incorporated credible estimates available for market sizes and trends for cookware and bakeware in the US Market. The CMA shared certain
non-proprietary and aggregated information gathered from both our public and private sources with Mintel and reviewed the information prepared by Mintel. Accordingly, we believe that Mintel's report will be of value to those studying the US market both historically and particularly for future trends. We particularly commend Mintel's inclusion of consumer research and advertising and promotion strategies as key components of understanding the US market."
Hugh J. Rushing, Executive Vice President, Cookware Manufacturers Association