Find out the shifts in North American consumer behavior in the markets that matter to you. Don’t miss the opportunity to stay one step ahead.

  • 4 KEY TRENDS Mintel’s trend experts have identified and analyzed the four key consumer trends set to influence North America in 2017.
  • FREE 28 PAGE REPORT Each trend is packed full of exclusive consumer insight and brimming with real market examples.
  • NEW FOR 2017 Our predictions are a must read for brands looking to stay ahead of the curve.

Last year Mintel foresaw brands strengthen their relationship with consumers by embracing diversity and the rise of emojis, concepts we have seen infiltrate the consumer landscape in 2017.

Don’t miss the opportunity to stay one step ahead. The sooner you know, the sooner you can act.

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North America Consumer Trends 2017
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The 4 trends set to impact the
North American consumer markets are:

The Echo Chamber of Secrets

Disruption is more important than ever before as curated information “bubbles” leave consumers with a lack of diverse content and viewpoints.


Reality 2.0

Consumers seeking an enhanced world are finding it in virtual and augmented reality and live streaming.


What must-have products and services are on the horizon?
What will consumers determine is ‘the next big thing’?

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Be The Change

Consumers are frustrated with the lack of action by “the system,” and brands are stepping up to the plate.


Life In Sync

Life is becoming seamless and smarter thanks to major advancements in artificial intelligence.