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The rise of online services has given consumers more choice than ever before. But there are signs of a consumer backlash. Some people are seeking out human advice in an attempt to cut through the digital noise, giving brands an opportunity to show off their expertise.

Meanwhile, more people are demanding personalised, unique and authentic experiences. Companies are being pressured to cater to consumers who want ‘Instagrammable’ moments to share with their peers.

This presentation draws on Mintel’s in-depth understanding of today’s consumer in order to highlight the ways in which travel companies can make the most of emerging global consumer trends to remain relevant in years to come.

Meet our analyst

Paul Davies
Category Director of Travel, Leisure and Foodservice Research

Paul heads up Mintel’s Travel, Leisure and Foodservice research teams. This involves overseeing the production of around 50 reports a year, each of which provides unique and groundbreaking insight to help clients grow their business. Paul’s cross-category expertise allows him to identify emerging consumer trends that are impacting multiple industries.