Discover how emerging marketing trends are set to impact the Payments landscape over the next year, including:
Content Preview

First Payment Advantage

The gloves are coming off as marketers develop new products, partnerships and aggressive new strategies with the aim of being the “default” card across digital wallets and apps with integrated billing.

Wallet Wellness

Millennials are seeking out new mobile money management tools to help them monitor and track their financial health in a digital environment.

Financial Followers

Millennials are embracing P2P payments tools that blend financial transactions with social experience. Their trust of social apps will grow as apps expand their reach into new industries.

Behind every trend is comprehensive market and consumer data, in-depth analysis and brand examples that support the emergence and future impact of the trends, including why marketers should care and where the Payments industry is headed next.

How will you drive strategy innovation in 2016 to stay ahead of the competition? Download your free copy now!

Complete the form to
download your copy
Thank you for your interest!
To download your copy, please click here.
By submitting this form you agree to Mintel's Privacy Policy.