Discover how emerging marketing trends are set to impact the Payments landscape over the next year, including:
First Payment Advantage
The gloves are coming off as marketers develop new products, partnerships and aggressive new strategies with the aim of being the “default” card across digital wallets and apps with integrated billing.
Millennials are seeking out new mobile money management tools to help them monitor and track their financial health in a digital environment.
Millennials are embracing P2P payments tools that blend financial transactions with social experience. Their trust of social apps will grow as apps expand their reach into new industries.