Personal care market research

Our personal care team uses that in-depth knowledge to put Mintel’s consumer research in category context to show you the coming trends and tell you what they mean.

HOW DO WE FIT?

At Mintel, we know the personal care market. Our expert personal care industry analysts know its categories, drivers, ingredients, innovations, products and retailers. Our field researchers go through bathroom cabinets worldwide. Our personal care team uses that in-depth knowledge to put Mintel’s consumer research in category context to show you the coming trends and tell you what they mean. Clean data, insights that shine.

OUR Solutions for Personal care market research

Mintel Reports

Mintel Reports illuminates consumer attitudes and purchasing preferences with a unique blend of primary consumer research, in-depth market data and expert analysis.

Mintel Trends

By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively.

Mintel Menu Insight

Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation.

Mintel Food & Drink

Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage.

Consulting

From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight.

WHO IS IT FOR?

Personal care market clients use Mintel research and intelligence to freshen up business thinking. You need the smartest data on the personal care industry and markets worldwide – what’s selling, who’s buying, how many and where from. You want to know what’s coming next – who’s launching new personal care products, who are the ground-breakers and the trail blazers. Who’s got the winning formula? Who’s taking an early bath? Understanding the personal care consumer is essential to your business success – who they are, what personal care products they buy. What motivates them and what are the forces that will change the way they think and act.

Category Coverage

Beauty market

Oral hygiene market

Shampoo market

Conditioner and styling market

Shave market

Deodorants and depilatories market

Soap and shower market

Specifics

Consumer research

Global new product launches

Sales data

Market sizes

Market forecast

Brand communications

Market share

Claims

Ingredients

Packaging concepts

Retail concepts

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