Who is it for?

Personal care market clients use Mintel research and intelligence to freshen up business thinking.

You need the smartest data on the personal care industry and markets worldwide – what’s selling, who’s buying, how many and where from.

You want to know what’s coming next – who’s launching new personal care products, who are the ground-breakers and the trail blazers. Who’s got the winning formula? Who’s taking an early bath?

Understanding the personal care consumer is essential to your business success – who they are, what personal care products they buy. What motivates them and what are the forces that will change the way they think and act.

How do we fit?

At Mintel, we know the personal care market.

Our expert personal care industry analysts know its categories, drivers, ingredients, innovations, products and retailers. Our field researchers go through bathroom cabinets worldwide.

Our personal care team uses that in-depth knowledge to put Mintel’s consumer research in category context to show you the coming trends and tell you what they mean. Clean data, insights that shine.

Category coverage

  • Beauty market

  • Oral hygiene market

  • Shampoo market

  • Conditioner and styling market

  • Shave market

  • Deodorants and depilatories market

  • Soap and shower market


  • Consumer research

  • Global new product launches

  • Sales data

  • Market sizes

  • Market forecast

  • Brand communications

  • Market share

  • Formulation

  • Claims

  • Ingredients

  • Packaging concepts

  • Retail concepts


men-shaving (2)
Building a shaving brand for Millennials

by David Tyrrell on Personal Care

Younger consumers expect personal care brands to offer customized value and a message that is straightforward in a fun and engaging way. Meanwhile, start-ups are shaking up the shaving market and putting pressure on established …

Read more