thumb According to Mintel’s 2017 Food and Drink trend, “Power to the Plants,” the preference for natural, simple and flexible diets will drive further expansion of vegetarian, vegan and other plant-focused formulations.

Out of the US plant-based product launches in 2016, we identified the top 10 products with the highest purchase intent and why consumers want to buy them.

Purchase Intelligence combines Mintel’s product intelligence and consumer research to create a unique picture how to succeed when developing, launching and selling a new product.
We go beyond purchase intent with data and insight on the key product attributes consumers care about such as taste, healthiness, price, brand and more.
By analyzing the numbers or digging into thousands of verbatims we can learn the context of purchase decisions directly from consumers.

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