DISCOVER THE RISE AND INFLUENCE OF M-COMMERCE:

pocket-power-book

By 2020, more than a fifth of all retail sales in China will be made online, and at least one fifth of those purchases will be from people shopping on smartphones.

With over half of urban internet users claiming to shop online via mobile devices, m-commerce has the potential to reach an even greater proportion of the total retail market.

WHAT'S INSIDE THE POCKET POWER WHITEPAPER:

China Online

- China online: Bigger than the US

- Mobile phones: The two-trillion yuan shop window

- A new relationship with shoppers

- Everything at hand, always

Everything at hand

- The phone-wallet convergence

- The Pan-Asian disruption

- There’s an app for that!

- What's next?

DOWNLOAD YOUR COPY NOW TO FIND OUT:

  • The factors driving m-commerce across Asia-Pacific

  • Consumer attitudes towards online and mobile retailing across urban and rural regions

  • How the market is reacting to this growing trend

  • How companies and brands can capitalise on this next evolution of retail

Don’t miss this opportunity - download your free copy now!


POCKET_POWER_whitepaper

ABOUT THE AUTHOR

Matthew Crabbe is director of research for Asia-Pacific at Mintel. He has researched and written on the development of consumers, retailing and product markets in Asia (especially China) for more than 20 years.

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