Mintel International Group Ltd Download Mintel's Podcast
World’s first consumer research podcast.
Available exclusively from www.mintel.com and itunes, this podcast is the first in a series dedicated to explaining the huge role consumer research plays in helping companies reach their target audience.
In the first episode Peter Ayton, Mintel’s Chief Statistician, shows how consumer research has developed to become integral to many facets of modern day life and how it has grown to become a sophisticated tool for a whole host of users.
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