Thai food is characterized by authentic, bold, and diverse flavours. Moreover, the appeal of Thai cuisine and herbs is expanding as more consumers prioritise natural remedies for holistic health according to Mintel’s latest research on local Thai cuisines. Pimwadee (Sara) Aguilar, Director of Mintel Thailand Reports,…
Indian consumers are looking for healthier options for instant noodles, pasta, and soups: with over 61% market penetration for these three instant foods, there is indeed much room for improvement and innovation according to Mintel’s latest research. Tulsi Joshi, Principal Food & Drink Analyst, Mintel Reports…
The climate emergency is making staycations more appealing, according to new research from Mintel, as 56% of UK holidaymakers say they are likely to choose staycations above holidays abroad for climate-related reasons*. Around three in ten (28%) UK holidaymakers say warmer UK temperatures are encouraging them to take domestic holidays.
Innovation is a critical contributor to brand success in today’s fast-paced consumer markets. However, new product development has plummeted in recent years, leaving brands in need of guidance and inspiration, which will allow them to fully unlock their potential. Product innovation faces multiple complex and interconnected challenges. The economic environment…
Thai consumers are increasingly turning to online channels for travel inspiration and to share their experiences, according to Mintel research. Before embarking on a trip, 53% of Thais use social media to explore popular destinations. After their journey, 54% share their experiences on personal social media accounts.
Despite stagnant growth in the haircare category, 35% of Indian consumers have increased the time spent on haircare routines in the six months leading to September 2023, with 44% expressing interest in personalised products tailored to their individual hair types according to Mintel Global Consumer research. Haircare subcategories such as…
While Amazon maintains its position as the most shopped brand for US online shoppers (84%), some demographics, like Gen Z, have multifaceted and evolving opinions of the e-commerce giant. Mintel data shows nearly half (47%) of Gen Z shoppers say they are actively trying to shop less at Amazon compared…
Following a bumpy few years, the UK cycling market is on the road to recovery. According to new research from Mintel, new bicycle sales are forecast to climb by 12% in 2024 with Brits set to buy 2.1 million bikes. The rise in sales comes after a period of declining…
Mintel, the experts in what consumers want and why, is excited to announce the launch of Mintel Leap, the new Market Intelligence AI fundamentally changing how businesses conduct research by answering their most complex questions instantly. The real magic is that Mintel Leap is a closed-loop,…
In the summer of 2023, Thailand experienced record-breaking temperatures, soaring to an unprecedented high of 45.5°C, as reported. During times of extreme heat, consumers naturally turn to hydration to relieve thirst. Latest research from Mintel reveals that 70% of Thais have actively pursued adequate water consumption as part of their…
Mintel’s latest research highlights the increasing interest among Indian consumers in adopting functional foods as part of their quest for health and wellbeing. Multifunctionality is the most sought-after feature, indicating a far greater impact than products offering a single benefit (45% vs 18%). While energy (53%) and immunity (52%) top…
Inflation has changed the way consumers spend their money. It has also changed the way they live. The latest research from Mintel reveals that 48% of Thais delay or cancel plans for major purchases because of the rising prices of goods and services, while 43% spend less…
