Men’s personal care products starting to incorporate appearance, anti-aging and ethical benefitsCan’t imagine stuffing your boyfriend’s/husband’s/brother’s stocking with manly make-up or an exfoliating scrub? Well get ready, because new research from Mintel Beauty Innovation shows manufacturers turning up the heat on advanced male grooming. Mintel Beauty Innovation has seen a dramatic increase in the number of new personal care products launched for men. So far in 2008, Mintel has tracked over 500 new men’s personal care products in the US, a substantial increase from the 375 launched in 2007. Globally, Mintel has recorded more than 3,600 new men’s personal care product launches to date in 2008. You might also be interested in: No related posts.