With warm weather finally here everyone is looking for a summer glow. But according to new research from Mintel, sunless tanner sales have actually fallen since 2006. In 2007, the sunless tanning market netted just $181 million, down 5% ($10 million) from 2006, when a stream of new products were introduced to the market. Kat Fay, senior analyst at Mintel, stated that one possible explanation for the decline in sales is that “consumers rushed to the market to try new products but backed off after the initial trial. It appears that people weren’t fully satisfied with the effects of sunless tanners.”

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