Millions of Brits today feel that their bodies could do with a bit of an extreme makeover, as MINTEL’s exclusive consumer research finds that almost half of all adults (44%) would consider having cosmetic surgery. That’s an incredible 22 million of us. ” although not everyone who would consider surgery will actually go through with it, it is still staggering that almost half the nation entertain the idea of going under the knife,” comments Alexandra Richmond, senior consumer analyst at MINTEL. ” clearly today many see surgery as a way of improving their body shape, without the long term commitment to eating healthily and exercising regularly. “

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