In Italy, Diva International released under the Brawn L’Acchiappatutto brand, Dust Catcher Cloths which stand out because they tap into on-going concerns about allergies. More interestingly, they feature on-trend essential oils designed to counter irritation from allergies.

The disposable cloths are said to catch pollen, dust and mites which can be easily dispensed into the atmosphere while dusting, and are said to be the main causes of respiratory allergies. The essential oils incorporated into the cloths have been carefully selected to help counter allergic irritation and comprise: neem oil, described as anti-mite; geranium oil, said to have an anti-bacterial and relaxing aromatherapy function; and lavender oil, said to have soothing and refreshing attributes.

To further lend a premium feel to this product, the cloths are said to feature a state-of-the-art fibre technology and have a 2.5mm maxi-thickness, while also being environmentally friendly.

The aromatherapy, anti-bacterial and anti-mite action of this product ties in with trends seen across the household market: as allergies are continuing to rise, products fighting dust and mites are likely to see increased demand. While aromatherapy and anti-bacterial products are used across the cleaning sector to introduce a sense of wellbeing and even luxury to a mundane market. The use of essential oils to fight mites and bacteria moreover appeals to consumers seeking more natural ingredients in their cleaning products.

Clients can view the full product record in our Global New Products Database (GNPD).

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