Available 24 hours a day, Mintel's global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries.

According to latest independent research from MINTEL, state-backed NS&I is the most trusted high street financial brand in the UK, highlighting Britain’s desire for security in the current economic climate. National Savings and Investments (NS&I) tops the leader board in the trust stakes, with one in four (25%) adults saying that they trust this brand. This is considerably higher than the average across the leading high street banks, which stands at just 16%.