Green really is the colour of moneyYou’ve had your fair trade coffee and recycled your morning newspaper. Now latest research from MINTEL shows that millions of Brits are going one step further and taking an ethical approach to their day to day banking. In fact, one in six (16%) Brits took a company’s environmental and ethical credentials into account when they were choosing where to bank. But the green financial movement doesn’t stop there, as no less than three in ten (31%) adults – or some 15.2 million of us – will consider a bank’s commitment to ethical causes, when next taking out a mortgage or opening a new account. You might also be interested in: No related posts.