Polish food and drink brands stepped up product innovation throughout 2016 to meet evolving consumer demands and to gain a competitive edge. Beyond convenience, provenance and indulgence, health and wellness continues to have a powerful impact on new product development which resonates with a sizeable proportion of Poles who wish to improve their eating habits.

Here, Honorata Jarocka, Food and Drink Analyst at Mintel, identifies ten inspiring food and drink products launched in Poland last year, and explores their unique selling points.

Honorata is a Food and Drink Analyst at Mintel. Her focus area is food categories in Poland, with a particular interest in health and wellness trends, as well as product innovations. With almost a decade of previous experience in market research, Honorata has analysed various sectors in Poland, including packaged food, retailing, beauty and personal care, and consumer health.

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