Latest research from MINTEL finds that there is more to Britain’s grannies than baking, knitting and a round of bridge. The 21st century granny offers their family invaluable support, providing anything from practical help for the home and financial assistance to regular childcare and even comfort to elderly relatives.Today, more than a third (34%) of grandmothers look after their grandchildren while the parents are working or simply out and about. This is particularly true of those aged under 65, with around half (52%) offering some kind of child care assistance.

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