Brits have acquired a real taste for a nice glass of fizz. And while once it was only ever about Champagne, MINTEL’s latest research shows that these days more and more of us are reaching for a bottle of sparkling wine. Once considered Champagne’s poorer relation, sparkling wines have seen volume sales soar by 44% since 2002 – up by an incredible 13% in the last year alone, with 42 million litres sold in 2007. Meanwhile, Champagne volume sales increased by only 24% over the same five year period, to reach 29 million litres last year.

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