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Latest research from MINTEL shows that Brits have gone blooming mad for fresh herbs. Sales have blossomed by more than 50% in the last five years alone, to reach an impressive £46 million this year. “Fresh herbs are flourishing, not least because they fit in with the trend towards using fresh and natural produce. They are also good for you, they season without adding calories and are often seen as a key ingredient in good quality recipes,” comments Katy Child, senior analyst at MINTEL.