The chips are anything but down for British poker as latest research from MINTEL finds that nearly a quarter (23%) of British adults (some 7 million people) have played poker in the last year alone. And for many this is not just a one off, with almost one in ten (7%) players sitting down for a hand or two every day and a further 14% playing at least once a week. What is more, for many of these poker fans, the taking part is simply not enough, with half (50%) watching the game on TV. The importance of showing poker on television should not be underestimated, as more than a fifth (21%) of poker players say that it was seeing the game on the TV that motivated them to start playing.

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