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Mintel, the world’s leading market intelligence agency, announced today a strategic joint venture with Early Data, ecommerce solutions and market intelligence provider.

Online retail has gone from an industry disruptor to an everyday, preferred channel for many consumers. In today’s ‘new’ retail world, brands are challenged to meet the needs of a new breed of consumer. By combining ecommerce category performance, social listening and price tracking analytics from Early Data with Mintel’s existing portfolio of Mintel Global New Products Database (GNPD), Mintel Trends and Mintel Reports, brands and companies will have access to game-changing research and insights into China’s online retail market—the biggest in the world. Brands will be able to access category and brand share for both ecommerce volume and value with detailed item level sales performance, helping them continually monitor and strategise their growth within the evolving landscape.

John Hore, Managing Director APAC at Mintel, said: “The new joint venture between Mintel and Early Data is changing the rules of the research market. We are combining a host of trusted proprietary data sets and a wealth of expertise in ecommerce data, predictive analytics, consumer research, product innovation and market sizing. Never before has this combination of data and unparalleled expertise been available to businesses operating or looking to do business in China.”

Brian Negley, Executive Vice President of Early Data, commented: “We are proud to partner with Mintel to deliver what we believe is the best market intelligence solution available. By integrating Early Data with Mintel, digital ecommerce, product and marketing teams alike will have a complete picture of their category, a clear understanding of the consumer behaviours driving it, and the expert recommendations of where their company should be headed next.

For more information on how to get started with Mintel and Early Data please contact infoasia@mintel.com. Current Mintel clients are encouraged to contact their account manager to learn more.