We have all been there – the boss announces a ‘brainstorming session’, where they want everyone to ‘think outside the box’ and the mere mention of these phrases leaves your mind totally blank. But fear not, help is now at hand. Today, Mintel International, a leading market research company, announces the launch of Mintel Inspire, the new interactive trends tool, which gives clients the information they need to develop innovative and market-driven ideas. Mintel Inspire not only tracks emerging marketing, social and cultural trends, it also gives real life examples of them. But most importantly, Mintel Inspire identifies links between these trends and new markets, highlighting areas of potential, while also encouraging clients to come up with creative new ideas for business opportunities. And it is this feature that makes Mintel Inspire unique, differentiating it from any other trend-monitoring tool out there.

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