When choosing insightful market research, making the right decision has never been more important to drive successful product innovation. But leading household, personal care and OTC healthcare brands will have a distinct advantage from today (23 May) as Mintel announces the launch of its innovative service . Expanding Mintel’s already proven experience in the global FMCG market, Mintel has combined the best-in-class research team with robust market data to provide a forward thinking toolkit to support clients’ strategic planning and decision making. Developed in response to client feedback, Mintel’s new service provides predictive analysis and critical recommendations, combined with the ability to visualise global trends and product concepts. Michelle Strutton, Head of Household and OTC Healthcare Global Insight, said: “Mintel Household & Personal Care provides research and expertise designed specifically for professionals in household, personal care and over the counter health markets. Our global industry analysts gather all our relevant content and distill it into a digestible and accessible format. Every piece of information is backed by best-in-class data and expert opinion. We designed the service to help the industry to get a global view on what is impacting the business worldwide.” To stay on top of constantly evolving industries, Mintel’s global analysts also contextualise changes in environment, society and markets to offer a deeper understanding of what is influencing consumer behavior and driving global trends. The new service also integrates different media channels, featuring engaging expert videos, discussing the most innovative products seen across the globe in the household, personal care and OTC health markets. Mintel Household & Personal Care is the result of a network of passionate industry experts – real people providing real insight and strategy. You might also be interested in: No related posts.