Long tainted as desperately uncool, latest research from Mintel finds the market for lower alcoholic drinks (LADs) is booming, as sales here outperform the alcoholic market as a whole. Following years of stagnant growth, sales of LADs are thriving, with value and volume having both increased by around 10%…
Insurance companies seem to have found a bright spot amid last year’s dismal housing market. While overall direct mail volume plummeted from most financial services companies during 2008, mail from homeowners insurance providers rose. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports a 19% increase in homeowners…
The economy is starting to cast a shadow over green living’s glow. According to new consumer research from Mintel, the number of Americans who say they almost always or regularly buy green products remains unchanged since last year, at 36%. This comes after tripling the previous year (from 12% in…
New technology and increased interest drive anti-aging product development and sales Americans are pouring more money into the fountain of youth known as anti-aging skincare. According to a new report from market research firm Mintel, sales of anti-aging skincare products rose to over $1.6 billion in 2008. For the…
Christians, Muslims, Jews and Atheists alike are helping fuel the robust market for kosher foods, according to a new report by market research firm Mintel. In a consumer survey of adults who purchase kosher food, Mintel found that the number one reason people buy kosher is for food quality (62%).
New data from Mintel Comperemedia, an industry-leading service for direct marketing competitive intelligence, shows only 5.4 billion credit card direct mail offers were sent to Americans in 2008. This is the lowest annual total the firm has reported since 2000. In response to 2008’s severe economic challenges, most credit…
Latest research from Mintel finds that while money might be tight, Britain’s not-so-blushing brides are still determined to head down the aisle in style. But things are not quite so rosy for the long-suffering husband-to-be, where cheap and cheerful outfits will rule the day. The bridalwear market is now…
With Valentine’s Day fast approaching, latest research from Mintel finds that there’s a whole world of new chocolates out there, that will put that last minute box from your local garage to shame. Indeed, according to the Mintel Global New Products Database (GNPD) over 8,000 new chocolate products were…
First it was school dinners. And now it is the turn of the packed lunch, as over the past year the Government has put growing pressure on schools to advise parents on what should go into kids’ lunchboxes. But latest research from Mintel finds that Britian’s mums and dads are…
A new consumer survey from market research firm Mintel confirms that many Black Americans believe Barack Obama when he declares, “change has come to America.” Asked to rate their agreement with the statement, “I feel better about myself since Barack Obama was elected President of the U.S.,” Mintel’s Black survey…
Three in ten (31%) British adults spent more this Christmas than they did on Christmas 2007Many of us had good intentions to be a little more frugal this Christmas than last. But despite the doom and gloom, latest research from Mintel shows that, for some, the spirit of Christmas was…
Mailboxes were undoubtedly less full last year. New data from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, indicates the number of marketing direct mail offers sent by financial services companies to acquire new customers fell by over one-quarter in 2008. Comparing direct mail statistics from January-November…
